Archive for June, 2010

Need Innovative Merchandising Ideas – Refresh, Repack, Revitalise

Posted in Retail Security Products with tags , , on June 28, 2010 by retailsecurityproducts

Running out of ideas on how to boost sales? Take advantage of the resurgence of interest in retail products by using some innovative merchandising ideas to help bring in more customers and increase your sales. Simply refresh, repack and revitalize your products and services. Here are reasons why these steps work and how they can be utilized:

A new product line or service is always something for customers to be curious about. This is why bringing in new inventory is always a big deal, particularly for retail stores. New products, improved product lines and services and other innovations should always be backed by strong promotion. When used correctly, novelty can work wonders for your sales.

However, you don’t really need to be obliged to come up with new products and services each time you feel your sales slipping. Simply implementing a different visual approach and presentation to your products will help create a fresh new look. Changing the product’s arrangement and location on the sales floor or using new labels and signs to attract customers can drum up more interest.

Packaging is a huge factor in the overall attractiveness of a product. With no prior knowledge regarding an item, customers often judge the quality of the product based on its packaging. How the item is wrapped, the material used to package it along with the text and graphics used to identify the product are all factors that ultimately entice the customer to make a positive buying decision.

An innovative merchandising idea you can use is repacking. Using the same product, you can change the packaging to refresh the brand. You can do this three ways: 1) change or improve the packaging of the product by changing the shape, color, text, type of material used, etc.; 2) use several units of the same product and sell them as a special pack; and 3) use the product and sell it as part of a set along with related products.

No matter how good they are, products can lose their appeal. This, regardless of how well received they were initially. A great way to revive interest among customers is to give the promotion of the product a good boost. Use attractive ads and signages or reintroduce the product to the market through well-written copy.

Consider any weaknesses the product may have, such as a feature that customers ignored or didn’t like, an ingredient that customers complained about or maybe packaging that didn’t get rave reviews. By introducing a product variation that will improve on what worked in the past, you will be able to increase customer awareness of the product and bring in more sales.

Refresh, repack and revitalise your products and services to bring in sales. Find out how these innovative merchandising ideas work. Brackley Industries


The Importance of Refreshing Retail Space in 2010: How to Bring in Customers and Capture Sales

Posted in Retail Security Products with tags , , on June 26, 2010 by retailsecurityproducts

Success in retail is the direct result of a combination of factors, namely: product quality, customer service, store location, marketing and market appeal.  But stores don’t always enjoy peak sales everyday.  However, with the economy picking up, there is no reason why retail store owners should limit themselves, particularly if they can do something to optimize sales returns.  In 2010, capture sales and bring customers into your store by refreshing your retail space.

Bringing something new
Innovation is critical to progress, especially in the highly competitive world of retail.  Most businesses that exist today have to compete directly with other businesses with similar products.  Without a well-designed marketing plan, it will be easy for your business to drown in the competition.

In 2010, bring in the customers and boost your sales by simply refreshing your retail space.  One of the most common ways to do this is by bringing in new inventory, particularly in the beginning of a season.  When customers, particularly regular ones walk into your store, they want to see something new.  In fact, they will expect this change in your store, especially during certain holidays or months.

Taking advantage of a coming holiday or season can help you plan your incoming inventory, along with the best display methods to use.  When customers expect something, it’s always a good idea to bring it to them and a great way to do this is to offer a product or service that they have never experienced before.

Another effective way of refreshing retail space in 2010 is by improving product presentation.  A lot of thought should be put into how products are displayed, so don’t be afraid to unleash your creativity.  Customers are attracted to something visually pleasant, making the presentation of new products that much more enticing to the senses.  Using different textures, colors, lighting, fabrics, symmetry and positioning can work well for making retail space look fresh.  Even if it’s the same store space you will be working on, simply changing a few key elements will significantly improve the look and feel of the store.

Promoting older inventory
Refreshing your retail space also means making older inventory look like new.  Just because you’re bringing in a new product line does not mean that the value of older inventory is diminished.  Many items in your older inventory could be your bestsellers and could use a little sprucing up to regain their appeal.

When refreshing your retail store in 2010, take advantage of your more familiar inventory.  Change their location, rearrange them, group different types of items to be sold as packs or even move them to your ‘sale’ corner.  Simply changing the packaging, location and prices on your items will help improve how customers respond to them.  Ultimately, this will do a lot to help capture sales.

For secure ways to do retail whether you sell gadgets, signature apparel or golf clubs, Brackley Industries retail security products is your best bet.

Experiential Retail Aides: How to Increase Sales Now That Consumers Prefer Exploring Products Before They Buy

Posted in Retail Security Products with tags , , , , , , on June 9, 2010 by retailsecurityproducts

Selling products to customers, particularly gadgets, has become more and more challenging nowadays due to the increasing consumer awareness of their “right to shop.” You can not sell if you just tell them, this product has this and this capability – they have to “experience” that feature personally.

The retail industry has been lucky though because within their reach is a wide variety of technological advancements that will let consumers touch, see, hear and feel first-hand the promised quality. Systems that showcase a product’s feature-rich capabilities can now be utilized not to only increase sales, reduce returns, and prevent loss; they are also very much seamlessly woven into the display features!

Electronics Retail Stores
Electronics retail stores can now allow customers to interact with each product’s feature set while discretely protecting them against tampering and theft with the help of line alarms and security products like the VersaMag and PowerPro. These devices won’t only protect the gadgets from theft but will also help in keeping the products arranged in their place once the customer is done exploring them. With the advent of cellular phones, these mobile phone security products will be of great help to retail stores!

Sporting Goods Stores
Stores and golf club owners can be target to burglars who know the value of golf clubs. To help you keep golf clubs secure from these crooks, golf supply stores can make use of this protective tool – the All Sports Prom Mini security tag.

High-End Clothing Stores
Trendy signature clothes and vintage apparel are easy theft targets. Wise owners of stores selling valuable items would use mechanical solutions such as MerchantGuard for protecting high-end clothing.

These security products remove the barrier between the customer and the item, creating a live and interactive retail environment without giving the thieves any chance.