Stack Them High, Watch Them Fly: Using Safe and Secure Product Bulk Stacking in Store, an Effective Sales Method

Promoting and selling products often require a good combination of marketing strategy and psychology. Product display, among other things, often means the difference between a sold product and an ignored product. One of the best ways to show off a product and entice customers to buy is through bulk stacking.  Retailers often advice, ‘stack them high, watch them fly’ precisely because bulk stacking can help optimize product display and boost sales.

Why bulk stacking works
How a product is viewed by customers is critical to its success on the shelves. Bulk stacking allows you to group the same or similar products together so they are easier for buyers to find. In an average store, products often have to compete for attention from customers. If you do not implement an effective display method, many of your products will remain unnoticed and will not bring in sales.

With bulk stacking, you can create a display option that lets your customers notice, inspect and appreciate the products you are selling. A large number of items grouped together is easy to notice. Placed in a strategic location on the sales floor, products can easily optimize the selection experience for buying customers. Because similar products are placed together, they help create the impression that they are in demand and thus, worth buying.

Bulk stacking also helps maximize a limited space, often an issue with smaller establishments. Items that are stacked on top of one another can be stored efficiently, without worrying that there won’t be enough display space for other items.

Safety and security issues with bulk stacking
One of your foremost concerns when using bulk stacking for product display is safety and security of your stock. Some products are excellent for stacking high while others are better stacked at certain heights, depending on their contents, weight, size and the nature of the products themselves.

When storing products in bulk, always keep in mind how well the product or its packaging will perform. Products often come with manufacturer’s recommendations regarding storage and stacking, so follow these carefully.

To protect your stock, use an inventory method that will keep track of the products in store. With an inventory system in place, a product will be easy to track from the storeroom to the display counter and up to the time it makes its way out through the cashier. Make product monitoring the responsibility of sales people. This will help prevent product damage, theft and pilferage, which will result to sales loss.

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