Archive for product marketing

Stack Them High, Watch Them Fly: Using Safe and Secure Product Bulk Stacking in Store, an Effective Sales Method

Posted in Retail Security Products with tags , , on July 22, 2010 by retailsecurityproducts

Promoting and selling products often require a good combination of marketing strategy and psychology. Product display, among other things, often means the difference between a sold product and an ignored product. One of the best ways to show off a product and entice customers to buy is through bulk stacking.  Retailers often advice, ‘stack them high, watch them fly’ precisely because bulk stacking can help optimize product display and boost sales.

Why bulk stacking works
How a product is viewed by customers is critical to its success on the shelves. Bulk stacking allows you to group the same or similar products together so they are easier for buyers to find. In an average store, products often have to compete for attention from customers. If you do not implement an effective display method, many of your products will remain unnoticed and will not bring in sales.

With bulk stacking, you can create a display option that lets your customers notice, inspect and appreciate the products you are selling. A large number of items grouped together is easy to notice. Placed in a strategic location on the sales floor, products can easily optimize the selection experience for buying customers. Because similar products are placed together, they help create the impression that they are in demand and thus, worth buying.

Bulk stacking also helps maximize a limited space, often an issue with smaller establishments. Items that are stacked on top of one another can be stored efficiently, without worrying that there won’t be enough display space for other items.

Safety and security issues with bulk stacking
One of your foremost concerns when using bulk stacking for product display is safety and security of your stock. Some products are excellent for stacking high while others are better stacked at certain heights, depending on their contents, weight, size and the nature of the products themselves.

When storing products in bulk, always keep in mind how well the product or its packaging will perform. Products often come with manufacturer’s recommendations regarding storage and stacking, so follow these carefully.

To protect your stock, use an inventory method that will keep track of the products in store. With an inventory system in place, a product will be easy to track from the storeroom to the display counter and up to the time it makes its way out through the cashier. Make product monitoring the responsibility of sales people. This will help prevent product damage, theft and pilferage, which will result to sales loss.


Need Innovative Merchandising Ideas – Refresh, Repack, Revitalise

Posted in Retail Security Products with tags , , on June 28, 2010 by retailsecurityproducts

Running out of ideas on how to boost sales? Take advantage of the resurgence of interest in retail products by using some innovative merchandising ideas to help bring in more customers and increase your sales. Simply refresh, repack and revitalize your products and services. Here are reasons why these steps work and how they can be utilized:

A new product line or service is always something for customers to be curious about. This is why bringing in new inventory is always a big deal, particularly for retail stores. New products, improved product lines and services and other innovations should always be backed by strong promotion. When used correctly, novelty can work wonders for your sales.

However, you don’t really need to be obliged to come up with new products and services each time you feel your sales slipping. Simply implementing a different visual approach and presentation to your products will help create a fresh new look. Changing the product’s arrangement and location on the sales floor or using new labels and signs to attract customers can drum up more interest.

Packaging is a huge factor in the overall attractiveness of a product. With no prior knowledge regarding an item, customers often judge the quality of the product based on its packaging. How the item is wrapped, the material used to package it along with the text and graphics used to identify the product are all factors that ultimately entice the customer to make a positive buying decision.

An innovative merchandising idea you can use is repacking. Using the same product, you can change the packaging to refresh the brand. You can do this three ways: 1) change or improve the packaging of the product by changing the shape, color, text, type of material used, etc.; 2) use several units of the same product and sell them as a special pack; and 3) use the product and sell it as part of a set along with related products.

No matter how good they are, products can lose their appeal. This, regardless of how well received they were initially. A great way to revive interest among customers is to give the promotion of the product a good boost. Use attractive ads and signages or reintroduce the product to the market through well-written copy.

Consider any weaknesses the product may have, such as a feature that customers ignored or didn’t like, an ingredient that customers complained about or maybe packaging that didn’t get rave reviews. By introducing a product variation that will improve on what worked in the past, you will be able to increase customer awareness of the product and bring in more sales.

Refresh, repack and revitalise your products and services to bring in sales. Find out how these innovative merchandising ideas work. Brackley Industries